Recently Patrick McIntosh and I started a Syndicated Marketing Tribe that has begun to see great success in just its first eight weeks of operation.  Already we’ve had members reporting a doubling of traffic to their sites.  This is just astounding.  Here’s how we did it.

As a first criterion, we wanted to invite online marketers whom we knew to be active in the Social Media and who were posting high quality content to their sites.  At first we brainstormed a list of about 20 people and agreed to each visit their sites and engage them in Social Media for 2 weeks.  At the conclusion we had built some good relationships and were able to narrow our list to approximately 12 people, knowing that ultimately we wanted an active tribe of 5 to 8, with no more than 12.

Next we sent out invitations to each of them inviting them to a kick-off webinar and explaining about the tribe and its goals.  The introduction said, “You are invited to join a new and exciting tribe of online marketers with the express purpose of syndicating each other’s content to dramatically increase traffic to the members’ sites.  The idea is to leverage our share of free traffic and minimize the need for paid advertising for our businesses, and have fun and make some valued friends in the process!”

Next we laid out the big picture.  “We envision this tribe as a small group of 12 or so at first.  We’re specifically inviting people we know to be active in social media and to offer positive, uplifting or educational content in their blogs and videos.  Later each will be encouraged to establish a second tribe of their own, resulting in over 12 tribes linked for power promotions”.

And we gave them an idea of the time commitment.  “Certainly there will be time commitments.  It’s an everyday task to promote other tribe members, at least 6 days a week.  Probably it will take 20 minutes a day.  Plus there is a mastermind call built in to support the tribe, 1 hour a week”.

And finally we listed our expectations of members.  “To give you a preliminary idea of what is required, here is a list of key accountabilities:

• Daily “Tweets”.  Getting the word out about the developments of each-other’s content with Social Media.
• The holding high of the “Content Bar” to ensure we are consistent, accountable to our goals and delivering valuable content to move others forward.
• Following the 90:10 Rule of ’90 percent helpful content and only 10 percent pitching.’
• Weekly participation in a Power Hour of masterminding.
• Being authentic, real and having fun with the process.

In addition to sharing the sign-up details for the webinar, we called each of the invitees and discussed the opportunity with them.

This is how we set up our Syndicated Marketing Tribe. Can you think of 20 people you’d like to work with on a weekly basis?  People destined to become great friends, supporters and advocates?  I encourage you to get involved in a Marketing Syndication Tribe.  My tribes and I are starting more tribes, so you’re welcome to contact me and I’ll get you connected.  Please let me know what you thought of today’s content by leaving comments.  If you liked it, please share it with others via Twitter, Facebook, and by bookmarking it.

Thanks,

Phil

614-570-5293

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