I want to make it much easier for newcomers to learn online marketing by creating a structured overview, a construct or framework, upon which newcomers can begin developing working mental models of the business.  Unfortunately the current learning curve for online marketers takes most people a year of hard work, lots of expensive training, courses and webinars, and a lot of trial and error.

Most marketing disciplines have the advantage of academicians and theoreticians who devote inordinate amounts of time to structuring and dissecting their disciplines.  While we wait for the academic world to catch up, I intent to create a series of posts and videos I will construct a newcomer’s framework understanding and mastering the new discipline of online marketing.  I hope this can help you.

Some of the topics I will cover include:

• o Direct Marketing Parentage
• o Attraction Marketing – Did They Teach This In College?
• o Internet Marketing Models – Lead-Based Marketing (typical for MLM), Affiliate Marketing, etc.
• o Managing Your Web Resources
• o Selecting Products and/or Services (Solutions) For Sale
• o Communicating Your Solution Effectively (The Art of Converting Leads)
• o Building Traffic To Your Site
• o Just What Is A Sales Funnel And How Do You Make Them (And What Is A Funded Proposal And An Autoresponder?)
• o Personal Branding – Becoming The Recognized Expert
• o Affiliate Marketing – Creating A Virtual Sales Force
• o Powering Up – Joint Ventures With Current Leaders
• o Series on Lead Generation Marketing Strategies (Categorized as Online Strategies, Social Media Strategies, Advertising Strategies, and Networking Strategies)
• o Series on Selling Skills
• o Other Stuff I Think About As I Go

My intention is not to create a detailed training program.  This has already been done quite well by a few sources, and to a lesser degree by many others.  Instead this will serve as an overview, much like a survey course you might see in college.  The point is to provide a framework and a more global perspective on where the parts all fit in order to speed the learning process for newcomers, and help fill in some gaps for others.  Wish me well because your future downlines may be grateful.

Phil Jackson, MBA